A high-performance Vitamin C serum designed for visible skin clarity with daily usability.

KEY DIFFERENTIATORS

• 20% Stabilized Vitamin C (3-O-Ethyl Ascorbic Acid)
  High-strength antioxidant support for visible radiance and brighter-looking skin.

• Enhanced with 1% Ferulic Acid
  Helps reinforce antioxidant performance and support skin clarity.

• 0.1% Retinol (Vitamin A)
  Supports smoother-looking skin texture and refined appearance with regular use.

• Multi-Botanical Extract Blend (2% Each)
  Includes Arctostaphylos Uva Ursi, Lemon Peel, Orange Peel, and Terminalia Ferdinandiana to support vitality and glow.

• Hydration Complex
  Formulated with Sodium PCA, Hyaluronic Acid (0.5%), Glycerin, and Betaine for lightweight moisture balance.

• Tri-Collagen Support (0.1%)
  Helps maintain supple, firm-looking skin.

• Fast-Absorbing, Non-Greasy Texture
  Layers comfortably under moisturiser and sunscreen.

• Advanced Daily Use Formula
  Designed for structured AM & PM skincare routines.

CONSUMER APPEAL

• Addresses common concerns like uneven tone, dullness, and lack of skin clarity 

• Aligns with the growing “natural skin / minimal makeup” trend 

• Premium positioning with strong ingredient story and visible experience

Claims

• Sulphate free

• Paraben free

• Silicon oil free

• Mineral oil free

• Vegan

• Cruelty Free