A high-strength Vitamin C crème designed for daily use across morning and night routines, combining performance with a lightweight, comfortable skin feel.

KEY DIFFERENTIATORS

• 20% Ethyl Ascorbic Acid (Stable Vitamin C)
  Delivers strong brightening and skin clarity benefits without the harshness associated with traditional Vitamin C formats. 

• AM + PM Usability (Dual Routine Product)
  Simplifies skincare by working effectively in both morning and night routines, increasing ease of use and repeat purchase. 

• Lightweight Gel Cream Texture
  Non greasy, fast-absorbing formulation suitable for Indian climate and year-round use. 

• Balanced with Kakadu Plum Extract
  Supports overall skin tone refinement while maintaining a comfortable, everyday skin feel. 

• Cochlearia Armoracia Root Extract
  Provides antioxidant support and revitalise dull-looking skin.

CONSUMER APPEAL

• Ideal for consumers looking for simple, effective daily skincare 

• Supports visibly even, smooth, and well-maintained skin 

• Aligns with the growing natural skin and minimal makeup preference 

Claims

• Sulphate free

• Paraben free

• Silicon free

• Mineral oil free

• phthalate-free

• Vegan

• Cruelty Free